bcswirl, inc.

live · accepting briefs for fw27 [ 00 / overview ]

Activewear design, built to scale.

Bcswirl, inc is the studio of Barbara Clarke Ruiz, developing commercially driven activewear lifestyle
and consumer products for global brands, retailers, and emerging founders.
From concept to sourcing to final execution.

live · accepting briefs for fw27 [ 00 / overview ]

Activewear design, specced to ship.

bcswirl is the studio of Barbara Clarke Ruiz — two decades developing women’s performance
apparel for the world’s most demanding brands, from first sketch to mill floor.

Years of Creative Leadership

Established 2003

Global Brands Developed

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U.S.. Europe

Retainer Partnerships

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Current FW26 Development

FW27 Openings

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Selective Client Intake

[01] archive · selected

Two decades of seasons, shipped.

[01]

2014—17

Eleven by Venus Williams

us · court · performance

[02]

2014—17

Adidas

U.S. & Europe

[03]

2014—17

Colosseum Athletics

us · court · performance

[04]

2014—17

Jockey Sport

us · court · performance

[05]

2014—17

Nike

eu · run · women's

[06]

2014—17

Asics

Europe

[02] practice · services

What the studio does.

[p01]

Concept & direction

Seasonal mood boards, silhouette strategy, and category architecture for women’s performance lines.

[p02]

Technical design

Production-ready tech-packs, fit engineering, construction calls across cut-and-sew and seamless.

[p03]

Fabric & sourcing

Knit and woven development with European and Asian mills, hand-feel curation, sustainability briefs.

[p04]

Range planning

Edits the line. Trims the carryover. Builds the assortment that the buyer actually orders.

Philosophy

“Live with gratitude, purpose, and no regrets. Great brands and meaningful lives are built with instinct, resilience, and the courage to trust your vision. Don’t let fear decide your future.”

— BARBARA CLARKE RUIZ

Founder, BCSWIRL, INC

Global Client List

WHAT PEOPLE ARE SAYING

I had the pleasure of working with Barbara through my position as SVP of Design at Kohls, when we hired her as a guest designer for our Tek Gear brand in 2022. As part of our strategy to connect with more diverse customers, Barbara was tasked to create capsule collections for women's, men's and kids for Fall 22 and Spring 23. Barbara's collaborative approach was a huge win with our design and merchandising teams. Her design skill, knowledge and experience in the active space, along with her ability to connect authentically with black customers, advanced us on our D&I journey. Her collection hit home, performed well, over-indexed with black customers and brought new people to Kohl's. From a personal perspective, I learned a lot and count Barbara not only as a colleague but as a friend. A total gem.

Katherine Finder SVP, Product Design and Brand Management at Kohl's

Barbara is an invaluable asset to any team trying to execute a creative vision for their brand. She sees what's happening in the market, and knows how to adapt & deliver on both trend & business opportunities. She understands it's all about the customer! (let's be honest, not all creatives do) Given her extensive knowledge & expertise in apparel design & strategy, she's an incredible resource for design teams as well. She works ready to do what's needed to realize the vision. she's a pleasure to work with. She works with everyone as a partner, without ego, in confidence, optimism & grace. Working with Barbara reminded me of what's possible in my career, and all that's yet to come if I remain focused on my vision!

Alicia Hardesty Creative.Design.Brand.Manager - February 3 2023 Alicia worked

It was a pleasure of mine to work with Barbara on multiple collections at Kohls. She brought with her a unique perspective and the ability to lead and carry her design concepts all the way to an uncompromised, finished product. She uniquely led our product development team to achieve a new advanced aesthetic that really resonated with our customer. What we learned from working with her will stay with us. Barbara's vision and voice inspire trust and brings out amazing work from the people with whom she partners. I should also add that on a personal level, it was wonderful to work with someone so friendly and enthusiastic about design.

Eric Knapstein Advanced Artist at Kohl's Department Stores

"We have been working with Barbara Clarke Ruiz for many seasons. Each season her Performance Running collections are on trend and are top sellers for our brand. We have enjoyed working with Barbara on our line."

Alison Okerman Colosseum Athletics Corp

"Barbara consistently delivers against the client's briefs and reaches the consumer with fresh and innovative designs. Her products are very directional with all the commercial qualities that brands desire."

Sandy LaRowe Category Business Director Nike

NOTABLE CAREER ACCOMPLISHMENTS

01

Obtained a Bachelor of Fine Arts degree from Pratt Institute in Brooklyn, NY and began my fashion career with Adidas. I designed high
volume products and was selected to represent the US market in the international design office in Fontainebleau, France. Later I relocated
to the headquarters in Herzogenaurach, Germany and returned to the US designing as a lead consultant for 5 years.

02

Granted my own capsule with adidas AG and pioneered a streetwear collection called “Trefoil.” That collection evolved with the addition of
classic footwear and became the incubator for the Adidas original stores.

03

Design Director for Walmart for six activewear divisions, which grossed close to $750M dollars per season.

04

Consulting Sales Rep with a National activewear brand that opened doors with Wal-Mart and generated $40M+ in our months in the U.S and
Canadian markets as well as created a private label program with Dicks Sporting Goods.

05

Recruited by Venus Williams to design along side her to re-ignite her brand, Eleven By Venus Williams. That included defining all aspects of
creating an award winning brand. My designs were seen globally on Venus, including winning the 2016 Doubles Championship.

06

Selected from thousands for “THE LIMITED STORES NEW LOOK OF LEADERSHIP” Campaign. This campaign embraced women inspiring
women to Lead an Unlimited Life and fearlessly follow their dreams. The campaign defined what it meant to be a leader today and honored
women who stand out, speak up and push boundaries in their lives.

07

Collaborated with Kohl’s TekGear and designed 10 collections across Mens, Women and Kids. The initiative was designed to increase brand
awareness and drive in-store and online sales with the D&I customer. My BCR collections increased sales with this target consumer from
2% to 22% in just 6 weeks, and was only sold online and in Southern doors

PRESS / Kohl’s Collaboration

I teamed up with Kohl’s TekGear to design ten collections of activewear for Men, Women, and Kids. The primary objective of this initiative was to enhance brand recognition and increase sales in-store and online, specifically targeting the D&I customer base. The BCR collections exceeded expectations, delivering outstanding results by boosting sales from 2% to 22% with thisconsumer group within six weeks. These collections were exclusively available online and in select stores in the Southern region.

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Chandra Gore, Publicist

54 0-44 6-72 91

cha ndr a@ cha ndr ago reco nsu lt ing .com

As the Design Director of Eleven By Venus, a clothing line founded by none other
than the tennis legend Venus Williams herself – one of the most accomplished and
inspiring women in the history of sports – I had the honor of collaborating closely
with her and playing a pivotal role in nurturing the brand from its inception to a
thriving enterprise over a period of 4½ years.

It is a testament to her enduring influence that Eleven has received extensive
coverage in numerous media outlets, including CBS Sunday Morning, In Style,
Sports Illustrated, Dr. Oz, Katie Couric, Shape, Elle, Jet, Town & Country, and
Good Morning America.